International Game Technology (IGT) underwent a major rebranding in 2013. As the in-house Art Director at the time, my team and I were heavily involved in the implementation of the new brand. After encountering some initial resistance to the new brand look and feel, I was tasked with creating a brand awareness piece for employees, to boost morale and create brand acceptance.
My goal was to create something distinctive, not just another brand book. I wanted to create something that employees could interact with while also learning about the brand.