Branding, Graphic Design
Interlocking Brand Cards 
Client IGT
Category Branding
Year 2013
Website www.igt.com

International Game Technology (IGT) underwent a major rebranding in 2013. As the in-house Art Director at the time, my team and I were heavily involved in the implementation of the new brand. After encountering some initial resistance to the new brand look and feel,  I was tasked with creating a brand awareness piece for employees, to boost morale and create brand acceptance.

My goal was to create something distinctive, not just another brand book. I wanted to create something that employees could interact with while also learning about the brand.

employee rocket ship made out of interlocking cards