In the midst of the pandemic, I collaborated with ReviveHealth on this advertising campaign for UNC Health. This campaign targeted BIPOC individuals with the goal of educating them about the health benefits of the COVID-19 vaccine.I wanted to make a bigger impact than the other campaign collateral. My approach was to use photography to tell a story. There is little copy. With a strong emphasis on the campaign taglines and call to action. The four concepts I developed are listed below, three of which were used in the campaign.