Creative Direction, Graphic Design
Fleet Branding: 811 Campaign
Client Southwest Gas
Category Creative Direction/Graphic Desigg
Year 2021
Website swgas.com

Every year, the 811 program reaches millions of Americans through two major campaigns: National Safe Digging Month and 811 Day. Southwest Gas wanted to use the campaign creative on their fleet of vehicles for this year's campaign. 

Following the completion of my research, I noticed that most companies recycle the same concepts from prior years and from each other. I wanted to shift the narrative and present it from a fresh perspective. A distinct viewpoint. The award-winning campaign creative accomplished this by presenting the hole's point of view.

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